Advertising Campaign for MaineGeneral Health

Last fall I worked with the fun and talented team at Garrand Moehlenkamp photographing a commercial advertising campaign for MaineGeneral Health. Over the course of a couple days we photographed for their print and on air campaign: We’re with you.

We kicked off the first photoshoot in a beautiful apple orchard which featured a family and then moved to the second location a playground in Augusta. Perhaps, the funniest thing of the entire process was when the creative director jumped in (literally) between shots to chase the 2 year old around and bribe with fruit snacks to get him to run to his mom, laugh and smile! Thankfully, it worked and we got the shot!

Day two started at The Harold Alfond Center for Cancer Care where we photographed outside three generations in the serene courtyard for this print ad shown below. We wrapped the shoot at the colorful Farmers Market in Waterville. Since it was actually open for business and we did not want to disrupt the market our biggest challenge here was waiting for our moment when we would not capture shopper’s faces in the picture. As a bonus, we all left with some fresh tomatoes and fall vegetables!

Below are a few of my favorite outtakes from the days